{"id":4954,"date":"2019-10-23T14:10:28","date_gmt":"2019-10-23T12:10:28","guid":{"rendered":"https:\/\/www.arbos.it\/arbos\/the-tribal-marketing\/"},"modified":"2025-01-14T17:10:42","modified_gmt":"2025-01-14T16:10:42","slug":"the-tribal-marketing","status":"publish","type":"post","link":"https:\/\/www.arbos.it\/en\/arbos\/the-tribal-marketing\/","title":{"rendered":"The Tribal marketing"},"content":{"rendered":"<p>In this age and era of individuality, the individual has a growing need for social aggregation, to be \u201cpart of a community\u201d on the basis of free choices, not just driven by reason, but also feelings and passions.<\/p>\n<p>This desire to share, to be part of a specific community based on personal preferences and values, is the foundation of what is referred to as \u201ctribal marketing\u201d.<\/p>\n<p>This sense of belonging allows everyone to feel part of a community defined by a location, an experience, or an idea.<\/p>\n<p>EAnd so, an object can become both the drive and the ambassador of a range of values: a symbol recognised by the whole community.<\/p>\n<p>The merchandising created for the <a href=\"https:\/\/www.unipd.it\/\" target=\"_blank\" rel=\"noopener\">University of Padua<\/a> aims at strengthening the idea of community in its students, both present and past. <a href=\"http:\/\/www.upstore.it\/it\/home\" target=\"_blank\" rel=\"noopener\"> http:\/\/www.upstore.it\/it\/home<\/a><\/p>\n<p>Notebooks and notepads made using fully recycled materials (recycled paper and leather), with an understated and elegant look, strictly contemporary, featuring the university seal in an elegant metallic red print.<\/p>\n<p>Strictly made in Italy by Arbos.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-medium wp-image-6482 alignleft\" src=\"https:\/\/www.arbos.it\/wp-content\/uploads\/2025\/01\/UNIVERSITA-PADOVA-foto-prodotti-1-300x235-1.jpg\" alt=\"\" width=\"300\" height=\"235\" \/><\/p>\n<p style=\"padding-left: 40px;\"><img loading=\"lazy\" decoding=\"async\" class=\"alignleft wp-image-6479\" src=\"https:\/\/www.arbos.it\/wp-content\/uploads\/2025\/01\/UNIPD-part-1-263x300-1.jpg\" alt=\"\" width=\"207\" height=\"237\" \/><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignleft wp-image-6480\" src=\"https:\/\/www.arbos.it\/wp-content\/uploads\/2025\/01\/UNIPD-part-2-300x300-1.jpg\" alt=\"\" width=\"236\" height=\"236\" \/><\/p>\n<p style=\"text-align: center;\">\n","protected":false},"excerpt":{"rendered":"<p>In this age and era of individuality, the individual has a growing need for social aggregation, to be \u201cpart of a community\u201d on the basis of free choices, not just driven by reason, but also feelings and passions. This desire to share, to be part of a specific community based on personal preferences and values, [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":3507,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","inline_featured_image":false,"footnotes":""},"categories":[1],"tags":[147],"class_list":["post-4954","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-arbos","tag-museum-merchandising-2"],"_links":{"self":[{"href":"https:\/\/www.arbos.it\/en\/wp-json\/wp\/v2\/posts\/4954","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.arbos.it\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.arbos.it\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.arbos.it\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.arbos.it\/en\/wp-json\/wp\/v2\/comments?post=4954"}],"version-history":[{"count":1,"href":"https:\/\/www.arbos.it\/en\/wp-json\/wp\/v2\/posts\/4954\/revisions"}],"predecessor-version":[{"id":4955,"href":"https:\/\/www.arbos.it\/en\/wp-json\/wp\/v2\/posts\/4954\/revisions\/4955"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.arbos.it\/en\/wp-json\/wp\/v2\/media\/3507"}],"wp:attachment":[{"href":"https:\/\/www.arbos.it\/en\/wp-json\/wp\/v2\/media?parent=4954"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.arbos.it\/en\/wp-json\/wp\/v2\/categories?post=4954"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.arbos.it\/en\/wp-json\/wp\/v2\/tags?post=4954"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}