[et_pb_section fb_built=”1″ _builder_version=”4.27.2″ _module_preset=”default” custom_padding=”0px||||false|false” locked=”off” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_row _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_column type=”4_4″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_image src=”https:\/\/www.arbos.it\/wp-content\/uploads\/2025\/07\/arbos-QUADERNO-galleria-Margiacchi-Arezzo-1-scaled.jpg” alt=”Image from the 1993 exhibition at the art gallery in Arezzo” title_text=”Arbos QUADERNI \u2013 Margiacchi Gallery, Arezzo, 1″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_column type=”4_4″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” hover_enabled=”0″ global_colors_info=”{}” theme_builder_area=”post_content” sticky_enabled=”0″]<\/p>\n
There\u2019s a provocation in the title \u201c<\/em>Finally, we\u2019re selling QUADERNI\u201d<\/em><\/strong>, which in 1993 marked the launch of one of the most emblematic projects<\/strong> in Arbos\u2019 history. A title that plays on paradox: in a world dominated by the race toward innovation and excess, what could be more simple, more essential, than a notebook? And yet, it is precisely in that simplicity that we find immense creative, cultural, and human potential. <\/p>\n [\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”2_5,3_5″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_column type=”2_5″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_image src=”https:\/\/www.arbos.it\/wp-content\/uploads\/2025\/03\/W01KIT.other1_.jpg” alt=”QUADERNI \u2013 selection of cover colors” title_text=”W01KIT.other1″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”][\/et_pb_image][\/et_pb_column][et_pb_column type=”3_5″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” custom_padding=”9px|||||” hover_enabled=”0″ global_colors_info=”{}” theme_builder_area=”post_content” sticky_enabled=”0″]<\/p>\n \u201cQUADERNI\u201d<\/strong><\/a> is not just a product. It is a project \u2014 a collective, open work<\/strong>, conceived and created by the\u2026 Mala. Arti Visive <\/a>conceptual art group and by Arbos, in collaboration with the contemporary art gallery Neon in Bologna.<\/p>\n A powerful idea born from the encounter between art and craftsmanship<\/strong>, celebrating the notebook as a free space for individual expression. [\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_column type=”4_4″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” hover_enabled=”0″ global_colors_info=”{}” theme_builder_area=”post_content” sticky_enabled=”0″]<\/p>\n At the heart of the project lies a clear vision: culture and business are not separate worlds. A healthy economy can generate culture, and authentic culture can thrive even in everyday objects. QUADERNI was conceived with this in mind: an object with essential design<\/strong>, understated graphics, and a practical structure \u2014 sold at an accessible price to be truly \u201cpopular.\u201d [\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_2,1_2″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_column type=”1_2″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_image src=”https:\/\/www.arbos.it\/wp-content\/uploads\/2025\/07\/arbos-QUADERNO-racconto-quaderni-galleria-Neon-Bologna-4.jpg” alt=”immagini mostra QUADERNI Bologna” title_text=”arbos QUADERNI racconto-quaderni, galleria Neon, Bologna 4″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”][\/et_pb_image][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_image src=”https:\/\/www.arbos.it\/wp-content\/uploads\/2025\/07\/arbos-QUADERNO-racconto-quaderni-galleria-Neon-Bologna-2.jpg” alt=”Immagini mostra QUADERNI Bologna” title_text=”arbos QUADERNI racconto-quaderni, galleria Neon, Bologna 2″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”2_5,3_5″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_column type=”2_5″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_image src=”https:\/\/www.arbos.it\/wp-content\/uploads\/2025\/07\/arbos-QUADERNO-racconto-quaderni-galleria-Neon-Bologna-1.jpg” alt=”Immagini mostra QUADERNI Bologna” title_text=”arbos QUADERNI racconto-quaderni, galleria Neon, Bologna 1″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”][\/et_pb_image][\/et_pb_column][et_pb_column type=”3_5″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”]<\/p>\n In 1994, to launch the project, ten Italian art galleries<\/strong> \u2014 from Bologna to Milan, from Turin to Piacenza \u2014 exhibited notebooks that had already been used by artists, writers, journalists, and students.<\/p>\n Each notebook thus became a unique piece<\/strong>, carrying meaning and life. A way of saying that even what is created to be personal can become collective.<\/p>\n [\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”3_5,2_5″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_column type=”3_5″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” hover_enabled=”0″ global_colors_info=”{}” theme_builder_area=”post_content” sticky_enabled=”0″]<\/p>\n There\u2019s a sentence that has accompanied the QUADERNI project from the very beginning: We no longer have objective realities that impose themselves on their own: it\u2019s up to us to create meaning, every day. And to do that, we need a place. A mental place<\/strong>, yes \u2014 but also a physical, tangible one. <\/p>\n A paper container<\/strong> where ideas can pause, grow, fail, and evolve.<\/p>\n The notebook is exactly that: a home for thought.<\/strong><\/p>\n [\/et_pb_text][\/et_pb_column][et_pb_column type=”2_5″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_image src=”https:\/\/www.arbos.it\/wp-content\/uploads\/2025\/07\/arbos-QUADERNO-galleria-Bordone-Milano-2.jpg” alt=”immagini della mostra quaderni di Milano” title_text=”arbos QUADERNI galleria Bordone, Milano 2″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”][\/et_pb_image][et_pb_image src=”https:\/\/www.arbos.it\/wp-content\/uploads\/2025\/07\/arbos-QUADERNO-galleria-Neon-Bologna-2.jpg” alt=”Immagine mostra QUADERNI Bologna” title_text=”arbos QUADERNI galleria Neon, Bologna 2″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_2,1_2″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_column type=”1_2″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_image src=”https:\/\/www.arbos.it\/wp-content\/uploads\/2025\/07\/espositore-MALA-ok-bassa.jpg” alt=”QUADERNI display unit featuring a colorful mix of covers” title_text=”espositore MALA QUADERNI ok bassa” _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”][\/et_pb_image][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” hover_enabled=”0″ global_colors_info=”{}” theme_builder_area=”post_content” sticky_enabled=”0″]<\/p>\n More than thirty years after its debut, QUADERNI remains one of Arbos\u2019 bestsellers to this day.<\/p>\n Constantly reprinted and sold in stationery shops and bookstores around the world, it is living proof that a strong idea \u2014 when it\u2019s authentic \u2014 doesn\u2019t age. On the contrary, it stays alive, relevant, and able to speak to new generations. <\/p>\n [\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_column type=”4_4″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” hover_enabled=”0″ global_colors_info=”{}” theme_builder_area=”post_content” sticky_enabled=”0″]<\/p>\n The lasting success of QUADERNI says a lot about Arbos\u2019 approach to making products. Objects that speak, that tell stories, that invite reflection. Beautiful, yes \u2014 but also meaningful. Created for those who love to surround themselves with things that have a soul. For those who don\u2019t settle for good design alone, but look for a message, a deeper meaning, a gesture of responsibility. <\/p>\n [\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_column type=”4_4″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_image src=”https:\/\/www.arbos.it\/wp-content\/uploads\/2025\/03\/W01-rett.jpg” title_text=”W01 rett” _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”][\/et_pb_image][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” hover_enabled=”0″ global_colors_info=”{}” theme_builder_area=”post_content” sticky_enabled=”0″]<\/p>\n With QUADERNI, Arbos reaffirms its mission: to transform products into cultural messages. In an age where speed often comes at the expense of depth, QUADERNI is an invitation to slow down \u2014 [\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_2,1_2″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_column type=”1_2″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_image src=”https:\/\/www.arbos.it\/wp-content\/uploads\/2025\/07\/arbos-QUADERNO-galleria-Margiacchi-Arezzo-2.jpg” alt=”immagini mostra %22Quaderni%22 Arezzo” title_text=”arbos QUADERNI galleria Margiacchi, Arezzo 2″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”][\/et_pb_image][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” hover_enabled=”0″ global_colors_info=”{}” theme_builder_area=”post_content” sticky_enabled=”0″]<\/p>\n So yes \u2014 \u201cFinally, we\u2019re selling QUADERNI.\u201d<\/em><\/p>\n But what we\u2019re really selling \u2014 above all \u2014 is possibility. [\/et_pb_text][et_pb_button button_url=”https:\/\/www.arbos.it\/en\/collezioni\/quaderni-en\/” button_text=”VISIT THE ARBOS SHOP” button_alignment=”center” _builder_version=”4.27.4″ _module_preset=”default” custom_button=”on” button_text_color=”#FFFFFF” button_bg_color=”#007c7c” button_border_color=”RGBA(255,255,255,0)” global_colors_info=”{}” theme_builder_area=”post_content”][\/et_pb_button][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":" \u201cFinally, we\u2019re selling QUADERNI.\u201d With this provocative title, Arbos launched in 1993 one of the most emblematic projects in its history \u2014 a phrase that plays deliberately on paradox. <\/p>\n","protected":false},"author":18,"featured_media":9033,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","inline_featured_image":false,"footnotes":""},"categories":[11,344],"tags":[],"class_list":["post-9161","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-arbos-en","category-products"],"_links":{"self":[{"href":"https:\/\/www.arbos.it\/en\/wp-json\/wp\/v2\/posts\/9161","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.arbos.it\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.arbos.it\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.arbos.it\/en\/wp-json\/wp\/v2\/users\/18"}],"replies":[{"embeddable":true,"href":"https:\/\/www.arbos.it\/en\/wp-json\/wp\/v2\/comments?post=9161"}],"version-history":[{"count":2,"href":"https:\/\/www.arbos.it\/en\/wp-json\/wp\/v2\/posts\/9161\/revisions"}],"predecessor-version":[{"id":9163,"href":"https:\/\/www.arbos.it\/en\/wp-json\/wp\/v2\/posts\/9161\/revisions\/9163"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.arbos.it\/en\/wp-json\/wp\/v2\/media\/9033"}],"wp:attachment":[{"href":"https:\/\/www.arbos.it\/en\/wp-json\/wp\/v2\/media?parent=9161"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.arbos.it\/en\/wp-json\/wp\/v2\/categories?post=9161"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.arbos.it\/en\/wp-json\/wp\/v2\/tags?post=9161"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
A democratic object, accessible to all, yet capable \u2014 in the hands of those who write, draw, or reflect \u2014 of becoming a unique and personal work of art.<\/strong> <\/p>\nA cultural and manufacturing project<\/strong><\/h2>\n
Not in the sense of simplified or generic, but in the noblest sense of the word: something that can reach everyone and speak to all.<\/strong> <\/p>\n
Completing the project were installations, drawings, large-scale prints, and a photocopier made available to the public to duplicate and share the contents. <\/p>\nQUADERNI, a mental space<\/strong><\/h2>\n
\u201cThoughts \u2014 and perhaps even the world \u2014 don\u2019t exist unless you think them<\/em>.\u201d<\/p>\nA timeless product.<\/strong><\/h2>\n
Communicating objects, not just tools.<\/strong><\/h2>\n
Every notebook, every planner, every Arbos creation is born with the intention to communicate something \u2014 a commitment to the environment, to beauty, to memory, to the freedom of expression<\/strong>.
Sustainable products made from recycled materials<\/strong>, crafted with care, and shaped by a contemporary vision. <\/p>\n
to take the time to think, to write, to plan. To restore value to the objects that accompany us every day.
Because a simple notebook, when thoughtfully designed, can become so much more: a gesture of freedom, a cultural act, a personal work of art.<\/strong> <\/p>\n
The possibility to express, to create, to imagine.
The possibility to pause and reflect.
And in the end, isn\u2019t that what truly makes a product valuable? <\/p>\n