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Brands rely more and more on the importance of offering to the customer a high-quality experience, capable of conveying all the values of the brand itself. And not just through its core products, but also through a range of additional offers that can support the...
In this age and era of individuality, the individual has a growing need for social aggregation, to be “part of a community” on the basis of free choices, not just driven by reason, but also feelings and passions. This desire to share, to be part of a specific...
Consumers are favouring more and more environmentally friendly products, showing appreciation for companies that are truly committed to sustainability. Sustainability is an extremely complex issue, not limited to the simple use of environmentally friendly materials or...
The Mantua Festival, scheduled for 4 - 8 September 2019, represents in Italy the main opportunity for readers and writers to meet and talk. There will be over 300 events in 4 days; and many important guests from Italy and around the world are expected to attend....
What it means to be a sustainable company. Companies nowadays need to ask themselves serious questions about the way they do business, to respond to the growing demands of consumers that they act in a responsible manner: both at an environmental and a social level....
In 2019, we are celebrating the 500th anniversary of Leonardo's death. A varied programme of events is taking place throughout Italy, in honour of the man now regarded as one of the world's greatest geniuses. There are many opportunities to enjoy his endless...
The biologist Edward O. Wilson argues that “inherent in human nature, there is a love for nature and a sense of connection with the environment, a need for closeness to other living beings that has its roots in our genetic heritage.” The hen is one of the animals that...
The continuous increase in experiential tourism gives cultural institutions and museums in particular, the aim of understanding how to fully seize the economic consequences of this trend. In addition to the traditional purpose of preservation of the objects, there are...
We really like slogans. Synthetic. Condensed. Suggestive. Ones that immediately stick in your mind. The entire discussion revolving around Corporate Social Responsibility (CSR) in Arbos can be summed up in the slogan: “bring into-take out of”. Bring into the factory...
For years we have been wondering about the future of handwriting in the digital age. Is it better to use a pen or a tablet? How important is keeping a personal journal? Dr. Filippo Ongaro effectively explains this in the presentation of the diary "La vita a pieno"...
A beautiful exhibition on Adriano Olivetti was inaugurated last Friday in Bassano del Grappa. After the one in Marostica in 2015, this one wants to put the accent on the theme of beauty. Beauty not only of the products but also of Olivetti's philosophy. “The fact that...
