Eco-friendly stationery can become a quiet yet powerful way to express a brand’s identity — everyday objects that are not only useful, but tell a story.
This idea is what inspired the collaboration between Avery Perfume Gallery, the renowned international fragrance maison, and Arbos, a specialist in sustainable design.
A fascinating challenge: turning customized eco-friendly stationery into a natural extension of Avery’s refined world, where every olfactory note is translated into paper, color, and texture.
A natural extension of the Avery universe
Those who know Avery understand it’s not just about perfume — it’s a style, a language, a constant pursuit of conscious beauty.
That’s why this maison chose to complete its offering with an eco-friendly stationery collection, designed to immerse the customer in the brand’s values even beyond the bottle, even outside the boutique.
Notebooks, pads, folders: ten objects that gently tell the story of Avery’s world through a floral design that is both minimal and evocative — printed on recycled paper, enhanced with refined finishes, rich textures, and artisanal craftsmanship that turns each item into a small masterpiece.
The result is a collection that doesn’t shout, but whispers. One that doesn’t seek effect, but emotion.
Sustainability turned into storytelling
Each Thinkback item is made in Italy using recycled materials and environmentally respectful techniques. It’s not just about “doing the right thing,” but about doing it with style, with consistency, with authenticity.
Because today, luxury is no longer just about exclusivity — it’s about conscious choices, respect for what we create, and for those who use it.
In this, Arbos is much more than a supplier. We are a creative and production partner, with over thirty years of experience in eco-friendly stationery. We know how to support brands in shaping collections that move, stand out, and stay in people’s hearts.
Details that tell a vision
It’s the details that make the difference. It’s in those small gestures of design and finishing that an object becomes truly special.
In the Thinkback collection, every element was crafted to evoke emotion: the glossy hot foil stamping that lights up the matte surface of recycled paper, creating a refined play of contrasts and enhancing the delicate floral texture; the embossed effect on the notebook cover, adding depth and tactility to the design, inviting the writer to a more intimate, sensory experience.
All of this is complemented by a thoughtful selection of materials, perfectly aligned with the project’s sustainable identity, and a carefully curated color palette that reflects Avery’s natural elegance. Nothing is left to chance: every detail becomes an expression of style, environmental respect, and genuine attention to the end customer.
The value of a collaboration shaped around you
To imagine, design, and create — guiding a brand in developing its own stationery line means capturing its essence, enhancing its style, and translating its values into paper and form.
With Avery, we shared every step of the journey: from selecting materials to graphic design, from defining formats to the smallest production details.
This is our strength: turning an idea into a genuine experience, crafted with care, passion, and attention. Every collection is different, every project is a new story. And we’re ready to listen — and give it shape.
A call to brands: be inspired
More and more brands — in fashion, beauty, and lifestyle — are choosing to offer complementary collections that enhance their identity, engage their audience, and build new, lasting connections.
Stationery, with its quiet yet constant presence in everyday life, is one of the most powerful tools to achieve this.
And when it’s made from recycled materials, crafted with artisanal care and a sustainable vision, it becomes a valuable opportunity to communicate ethics, aesthetics, and commitment.
Ready to bring your collection to life?
Whether you’re a large company or an emerging brand, Arbos can guide you in creating a customized stationery collection that is unique, authentic, and memorable.
Get in touch with us. Together, we can turn your ideas into objects that truly speak for your brand.
Because even a notebook, when thoughtfully designed, can make a difference. LETS’ CONNECT!