Paper merchandising has over time become a real economic and promotional opportunity for cultural and experiential tourism.
For many years, Arbos has been working together with small and large entities, making available all its experience in the creation of museum merchandising collections capable of both enhancing the historic and cultural value of the object, and attract the consumer with captivating products.
An example of such collaborations is undoubtedly the “mammoth” project developed with Massimo Roncarà of Studio Atelier, Ferrara. A collection that we completed 20 years ago and that we want to celebrate this year, which marks the centenary of the birth of Federico Fellini.
Federico Fellini was in fact the star of a merchandising collection realised using images shot by Franco Pinna on the sets of his most famous films. A collection of notebooks and notepads, strongly recalling the moods expertly created by the great director. Of course, everything strictly 100 % recycled and 100 % Made in Italy.
Immagini tratte dall’archivio Franco Pinna.
Copyright Arbos, Artware, Annamaria Greci Pinna – 1999