The merchandising of the Massa Carrara museum network

8 March 2019

The network of museums, historical towns, and castles of the Province of Massa Carrara is one of the most important museum networks in our country. As many as 17 sites have been ‘networked’ with the aim of not only promoting cultural tourism, but also to give the inhabitants a precise profile of historical identity.
Da qui l’esigenza di creare strumenti di coinvolgimento e di promozione a supporto di politiche di marketing territoriale.
Hence the need to create tools of involvement and promotion in support of local marketing policies.
So here is the offer, from the Institution, of a complete kit of gadgets dedicated to 8 museum sites.

Arbos has designed and created a collection of notepads, exercise books, and objects aimed at different audiences, available with different artworks and materials: recycled paper, straw paper, recycled leather.

Among the items in the collection stands out the game ‘Musei in valigia’ (Museums in the suitcase) designed by Rita Usai and Marco Tonelli. Enclosed in a fun cardboard suitcase, easy to carry, there are many games that aim to encourage the younger ones to discover the territory and the various museum sites.
All made of recycled paper and cardboard.

Click here for more information on the network Terre dei Malaspina e delle Statue Stele

Are you interested in developing a customised range of stationery products?

 

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