Arbos: the new collection for Coop Italia

Brands rely more and more on the importance of offering to the customer a high-quality experience, capable of conveying all the values of the brand itself. And not just through its core products, but also through a range of additional offers that can support the customer throughout the day.

This is not an easy task for those who, once out of their own comfort zone, find themselves to face the challenges that products of new sectors can bring.

It is therefore of fundamental importance that both the larger firms and the less known ones seek the support of professionals capable of conveying the concept of the brand, without any detrimental effects on the perception that the consumer has of the quality and level of the same. A partner capable of interpreting the needs of the brand, adapting to its organisation and interacting with its creative teams.

Notepads and notebooks, and nice looking stationary, are certainly among the most versatile objects, and cannot be overlooked during this cross selling experience.

The new “FOGLIE” (LEAVES) collection is an example of private label conceived for Coop Italia, specifically for the ViviVerde product range. Arbos has made available its own thirty-year experience in order to give life to a highly evocative collection of notepads and notebooks, with graphics and materials that immediately recall natural and environmental themes. Available from September on the shelves of the main Coop stores.

Strictly 100% recycled (recycled paper and leather); strictly 100% made in Italy.

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