The continuous development of experiential tourism is pushing museums to exploit its economic benefits. The institutional safeguard and protection objectives are joined by popularisation and promotion, in a framework of territorial marketing. Museum merchandising, and in particular – thanks to its versatility – paper merchandising, are essential tools of any value adding strategy. Arbos makes available to small and large museums all its thirty years of experience, with book shop ranges that are respectful of the heritage historic and artistic values, whilst at the same time maintaining a high commercial appeal.